Brick Lane E1
Research-led practice project
Place branding can often appear reductive and unrepresentative of the varied facets of a location, and conflict of interest arises when the purposes of branding strategies that aim to promote or represent an area, can often have a derisory effect on the area.
How can a place branding exercise aim to celebrate and protect a locations cultural identity for its inhabitants but also attract visitors? How can this be clearly defined in a visual language and design strategy? Can there be an overlap that allows for a dynamic and commercial solution that is sympathetic and vital to the portrayal of a location?
The ongoing research project aims to test my proposed solutions to provide answers that show how place branding can be a positive reflection and evocation of a location that places value on its character and is not just concerned with commercial ends.
The ‘street art’ applications of the place identity campaign have an AR element that allows the viewer to look at the historic and contemporary themes of a location through site-specific works. The issues of perceived and actual threats to the area’s authenticity and identity are the project’s primary concern and have informed the creation of a visual language, and narrative forms that aim to communicate Brick Lanes’s unique character to enable broader public discourse around the protection of unique London locations.

© 2023 by Paul Stewart Design