Using the theme of Identity, and interpreting the theme I redesigned the identity of the Fashion and Textile Museum and repositioned it towards a new targeted student audience.
 
The identity theme is interpreted through branding, and how a subject, environment or location could shape a branding identity. The outcome is informed by the practice and personality of the museum's founder Zandra Rhodes and the museum building and its location. 

The symbol which creates a letter F and a rotated T can be viewed at a glance to communicate an idea of the word fashion.
 
The branding encompasses, wayfinding, and design for print, including a relaunch campaign and exhibition graphics. The identity was applied to a new website and online marketing design, including advertising banners and social media design and animation.
 
Through extensive research and development, I was able to define the essence of the museum and its origins, this led to what I believe is a viable, appropriate and meaningful design identity for the museum.