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V&A Museum, London
The brief was to design an identity and marketing campaign for a major photographic exhibition at the V&A. The visual language had to reflect the contemporary fashion aesthetics of the exhibition's content and academic aims and provide a distinctive fashion-led visual language and appeal to a broad range of potential visitors.
The exhibition featured high-profile photographers and image-makers such as Elaine Constantine, Nick Knight, David Sims, and Melanie Ward.
I devised a design concept based on the process of experimentation and iteration of the photographic image featuring early versions and works in progress of the exhibition's final pieces, overlaying with the creator's handwritten markups to show the evolution of images and capture the energy and creativity in the making of fashion photographs.
Some poster versions include white selection stickers evoking both the idea of image selecting and markers of sales; these elements addressed the commodity aspects of the contemporary photographic image and changing notions of beauty.
The typography picked up on current fashion magazine editorial design and the spirit of Britpop and French pop bands such as Air and Phoenix, creating a visual hybrid of glamour and grit.
Overall, the design concept created a dynamic visual language that captivated public attention, resulting in considerable exhibition attendance numbers.
A5 Flyer printed on one sided silver stock
Press pack and exhibition invitation screen-printed on silver mirror stock
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